Canadian Orthopaedic Care Day
The Canadian Orthopaedic Association was thrilled at its inaugural launch of the first-ever and annual Canadian Orthopaedic Care Day last Wednesday, March 30. We were extremely pleased with the engagement from our members, allied health professionals, government officials such as the Premier of Newfoundland, and partner organizations, who all lent their voice to the day. Over 100 media outlets picked up our media release, social engagement was at an all-time high, and digital assets, including an infographic with statistics, were shared far and wide. The overall campaign was positive, with a sentiment score of 96.8%. Join, sharing, advocating, care, patients and family were among the most popular matches for phrases and words throughout the day. Please mark your calendars for Canadian Orthopaedic Care Day next year, which takes place on Wednesday, March 29, 2023.
Government Meetings
The COA is pleased to report that meetings were conducted with CIHR and the Deputy Minister for Health Canada as well as New Brunswick, Ontario and Alberta. These meetings were collaborative and informative and marked the beginning of long-term, beneficial relationships for information/data sharing and overall advocacy.